Mohammed AlThowaikh
Marketing researcher
Profile summary
Global business and strategy professional experienced across MENA, U.S., and Asia. Skilled in market research, competitor benchmarking, digital growth, and go-to-market strategy. Proven ability to support fintech and logistics businesses through data-driven customer insights, product analysis, and execution frameworks. Strong communicator with experience working directly with cross-functional executives.
Career highlights
Implemented CRM Behavioral Segmentation: Improved CRM campaign targeting at Xter Delivery Co., leveraging behavioral segmentation to enhance marketing effectiveness and customer engagement.
Key skills
Professional experience
Benchmarked leading UAE fintech platforms (Mashreq, D360, Cashee, etc.) to evaluate product gaps and feature differentiation. Built customer segmentation models and feature adoption forecasts to support scalable growth. Developed Blue Ocean and Porter’s 5 Forces analyses supporting product positioning. Designed channel-ready go-to-market messaging aligned with priority customer segments. Partnered with Product, UX, Finance, and Tech teams to analyze user needs and commercialization opportunities. Delivered insights to Product & Design leadership for roadmap and targeting alignment.
- Benchmarked leading UAE fintech platforms (Mashreq, D360, Cashee, etc.) to evaluate product gaps and feature differentiation.
- Built customer segmentation models and feature adoption forecasts to support scalable growth.
- Developed Blue Ocean and Porter’s 5 Forces analyses supporting product positioning.
- Designed channel-ready go-to-market messaging aligned with priority customer segments.
- Partnered with Product, UX, Finance, and Tech teams to analyze user needs and commercialization opportunities.
- Delivered insights to Product & Design leadership for roadmap and targeting alignment.
Conducted competitive market sizing across GCC logistics markets to support regional expansion. Built customer persona profiles and pricing insights to inform Q4 GTM strategy. Created dashboards tracking adoption and engagement trends; improved forecasting accuracy by 12%. Supported CRM campaign targeting based on behavioral segmentation.HexaFort
- Conducted competitive market sizing across GCC logistics markets to support regional expansion.
- Built customer persona profiles and pricing insights to inform Q4 GTM strategy.
- Created dashboards tracking adoption and engagement trends; improved forecasting accuracy by 12%.
- Supported CRM campaign targeting based on behavioral segmentation.
Led archival research for 20+ community projects; insights published in the city’s public archive. Conducted stakeholder interviews improving data reliability and community engagement. Delivered findings supporting fundraising and programming decisions. EquityList (Sister company of Angelist US)
- Led archival research for 20+ community projects; insights published in the city’s public archive.
- Conducted stakeholder interviews improving data reliability and community engagement.
- Delivered findings supporting fundraising and programming decisions.
Coordinated logistics for campus events achieving 90%+ on-time delivery. Streamlined operational filing system, reducing retrieval time by 40%.
- Coordinated logistics for campus events achieving 90%+ on-time delivery.
- Streamlined operational filing system, reducing retrieval time by 40%.
Education
Global Business & Marketing